TireTagzTM is an exciting new in-wheel messaging system for cars, designed using technology originally developed for the Indy Car series in the USA. A series of flashing LEDs (Light Emitting Diodes) enables users to "project" words, images and animations onto the wheels of their cars as they drive. In effect, TireTagzTM are the ultimate in wheel personalisation and are set to take the car modification world by storm.